Club Mass Evolution

Club Mass Evolution
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Club Mass Evolution - Club Training Program

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A Muscle Mass Building Program Unlike Anything You’ve Ever Seen Or Experienced Before… That’s Right: EVER!

The Pursuit of Gaining Lean Muscle Mass

In the age of modern physical culture, the pursuit of gaining lean muscle mass has been sought after relentlessly, while remaining mostly elusive to the vast majority.

It is a field of interest that has spawned numerous branches, turning it into a multi-billion dollar industry.

Yet for all the resources available, the majority of people just can’t seem to develop the strong, solid and empowering lean muscle mass they know, deep down in the guts of their DNA, to be their birthright.

What if that was because the single most essential ingredient to building muscle was missing?

I’m not talking about some conspiracy theory by the industry to keep us all in the dark and struggling with our ability to put on lean muscle mass, so they can make more money. I’m talking about their not even acknowledging it was there.

That’s right. An actual evolutionary step in the quest to “Pack It On”.

Now I’m one of those who fall under the category of “Hard Gainer”. I’ve always been a lean guy and packing on the muscle has never been easy. Over the last year, I underwent a journey to finally face that challenge head on. To discover what was stopping me, while coming to a deeper understanding of what it means to undergo a significant transformation. A journey that forced me to ask: “Why do I want to build muscle mass?” A seemingly simple question with a seemingly obvious answer. Or is it?

There are LOADS of muscle gaining programs available. Why are they all failing us? Do they not actually work? That’s not it at all. Many of those programs do work in putting on muscle mass. But their approach ends up being the greatest obstacle to our accessing what they have to offer.

The Bodybuilding Paradigm is Dead

We’re not going to get into all the arguments of what “bodybuilding” means.

For our purposes, we will use it in the way that is most commonly acknowledged by the general public. Training fashioned after that of professional bodybuilders. It just so happens to be the approach adopted by the industry and the masses to become what is now “conventional training”. A system familiar to all and still used by most. That is especially true when it comes to building muscle mass.

So why is it dead?

  • It’s mind numbingly boring.
  • It usually requires a gym.
  • It leaves us bound up and feeling tight.
  • It hurts.

And here’s the kicker….

  • It’s focused on transforming your physique!

Okay, hold on. Isn’t that the point?!

Is it?

“Why DO you want to build muscle mass?”

When I’d decided to undergo the process of putting on significant muscle – an extra 20 lbs on my normal weight, an extra 36 lbs from where I was starting – it was to gain a better understanding of what those who were striving for major fat loss goals underwent.

Fat loss is not a challenge I have had to face. But that didn’t mean I couldn’t go through the process, which is essentially that of a major transformation. I don’t say a physical transformation, because it goes beyond that.

I needed to choose a goal that:

  • Had previously been difficult for me to achieve due to my physical disposition.
  • Required a change in my eating habits.
  • Would make me do things I didn’t want to do.

Well packing on muscle mass was it!

The irony was that I’ve always been attracted to putting on muscle mass. But all the programs and info that were readily available stopped me in my tracks. I tried a few of them. I had limited results. I couldn’t be bothered to try the others because no matter how you dressed it, it was still the same program.

  • Endless repetitions of the same basic movements (with slight variations but no increase in sophistication).
  • A need for all kinds of equipment that required my going to a gym.
  • To develop the massive chest of a dude who looks just like every other dude on a fitness cover.
  • To have Bulging Biceps.
  • To crunch and diet my way to Washboard Abs.
  • Bulking up, only to cut down.

To create the “Perfect Body”!

The Perfect Body… What is it?

One thing this world has, that many of these programs don’t appear to have, is diversity.

Let’s be honest and lay it out right here, right now: There is no “THE Perfect Body”!!

There is only the development your body undergoes when exposed to specific training stimulus. The adaptation and natural expression of your body to that training IS, however, PERFECT.

And don’t ever let anyone tell you otherwise.

Now, in all fairness, there have been leading muscle mass proponents out there who have come at it from a perspective of building self-confidence, improving your quality of life, etc. And personally I think that’s great! As a guy who has never been attracted to building the perfect physique as my reason “Why?”, I very much appreciate it.

But as soon as we explore further, we’re right back to physique. With statements like: develop a broader chest, to maximally hit your shoulders, drinking sufficient water give your muscles a fuller look, having that “look” will give you the confidence to walk into a room and own it.

The end result of the ultimate muscle bound physique IS NOT what will give you confidence. It’s the journey of undergoing a major transformation, and trusting what you have to bring to the table, that will.

Have you discovered the missing, single most essential ingredient to building muscle mass yet?

There are programs out there that say only 1 percent will follow through and get the physical results they desire.

1 PERCENT! That’s great for them, but what about the rest of us. Does that mean the other 99% are doomed to be weak, with atrophied muscles, low sense of self worth and unfulfilling lives? Does that mean the other 99% are lazy? Apathetic? Uncommitted?

Not in the least. It just means there isn’t a powerful enough REASON WHY!

If packing on muscle mass to develop the ultimate physique was powerful enough, we’d all look like crazy buff action superheroes right now.

So what IS important then?

The reasons I have heard are innumerable. And if you listen carefully, you’ll hear them too:

I want to be able to play with my kids without doubling over or putting my back out.

It’d be great to not feel trashed after my workday (hard labor).

Who wants to be an invalid when they get older? I don’t. I want to be independent and able bodied until the day I drop.

I injured my shoulder while doing dumbbell presses. I can’t sleep on it which kind of sucks, because if I want to hug my wife at night I need to be laying on it and can’t do it for more than a few minutes.

And the reasons go on…

These are the motivating forces that drive us. These are the powerful “why’s”. These are the reason’s each and every one of us can gain the muscle mass that has, for so long, eluded us.

Alright Shane, I’m with ya on this one. So where do the Clubs and your actual training program come in?

Well now that you have your “Why?”, a reason deriving from deep within rather than mere exterior motivation, you need a program that supports it.

“Shane really emphasizes how technique is of prime importance. Along with video for each warm up drill, club exercise and compensatory cool down, instead of having a picture for each exercise, Shane does a great job of explaining each while showing you how to perform them. The main manual is 18 pages, outlining the 3 month program with options for various schedules to match your needs.The action guide is 12 pages and gets you in the right mind set and mental state to start the program. As well he gives guidance on starting club weights and where you can get them. I think this is a great product that I haven’t seen anywhere in the industry yet. This will be a great resource for my club training as I know it will be for yours. In the words of Shane, DARE TO EVOLVE!
Jon-Erik Kawamoto, CSCS Strength and Conditioning Coach

The “bodybuilder” format doesn’t

support your true motivation.

As a natural consequence of being focused on the development of physique, that is where ‘bodybuilding’ ends.

It is a limitation in and of itself. Our bodies have an intelligence all their own.

You can’t trick it into thinking you’re gaining muscle mass for more than just a physical appearance by saying that’s what you’re going to do it for, yet still doing the same old stuff. You have to put the action behind the intention.

You want to be able to handle yourself better?

  • You need strength and balance.

You want to improve your performance, whether as an athlete, a weekend warrior or for the first time exploring a physically vibrant life?

  • You need functionality.

You want to be free of debilitating pain, as a result of training, that stops you from being able to enjoy the rest of your life?

  • You need specific, active recovery.

You want to be excited about your training, rather than dreading it or becoming bored?

  • You need progressive levels of increasing movement sophistication.

You want the time, effort, blood, sweat and tears you’ve put into your training to open up opportunity’s for you to do more beyond the gym doors?

  • You need skill building development.

Now there are many ways out there to attain the above mentioned qualities. But we’re not here for those. We’re here to Build Lean Muscle Mass! And we’re going to do so, while gaining and keeping all the aforementioned benefits.

I have never been as excited and motivated as I am now to pack on the muscle mass. I have never gained muscle mass at the speed at which I am now gaining it. I now see it as a possibility that I can tap into whenever I wish for the rest of my life.

The Club Mass Evolution utilizes the foundational principles of a revolutionary system and innovative tool to augment time tested and scientifically proven mass gain protocols to bring you an Evolutionary Muscle Mass Building program unlike anything out there.

  • Move through all 6 Degree’s of Freedom that our bodies are meant to, for muscle you can actually use.
  • Master body awareness through mastering the most “inefficient training tool”, and master your relationship to a constantly fluctuating environment.
  • Develop the super-strength that the gained muscle is meant to support.
  • Torch the fat while building the mass.
  • Say goodbye to “I do a bit of cardio….because I have to.”
  • Say hello to pain-free training that will let you do more, gain more, live more!
  • Maximally recover through specific compensation to release tension and maintain overall structural and muscular balance. Translation: Avoiding injury!
  • Create a solid network of connective tissue that won’t fail you when calling upon the reasons for having muscle.
  • Have fun and enjoy training hard!

Last but not least?

Unveil the Ultimate Physique…

The Perfect Physical Expression of you…

A Body That Bursts with all that You Have Gained!

What?! WAIT! Didn’t we just finish saying….

Yep. We did. But to be fair, I never said you wouldn’t get the physique.

What I said was, focusing on physique as your driving motivation is the barrier to your actually achieving it. It is the focus of all the other programs out there, of all the info out there, of all the marketing. And for the vast resources available at our fingertips, the majority of us cannot attain what they are purporting to offer.

To say the majority is unwilling to do what it takes to get those results, is a poor excuse for not delivering on or making deliverable, what you have been promised. It’s a tough one for many to do otherwise. The pressure to follow the current mass message is immense. It’s also safe. And no one ever got evolutionary results by being safe.

There are those who will not have gotten this far.

Those who will have left early, not seeing the answer they came to hear, though it sit right before them, a natural consequence of the journey. And that’s okay. It’s not for them at this time. But YOU are here. And I would confidently say, that you are in the MAJORITY. Because you are ready for a change…

You want a change.

You want more than the shell of what could be yours.

You want the value of your time invested into the training to equal that of the quality of life you want to live.

You want an Evolution. A Mass Evolution.

And so you shall have it!

“Coach Shane Heins of Dare To Evolve has assembled what may very well be the next stage in Club Mass Evolution: stunning, above-and-beyond production quality, leave-no-stone-unturned instructional value, and exhaustive, unique content and program design for building functional muscle might using the oldest and most used weight training tool in history: the Club.”
Scott Sonnon, Inventor of the Clubbell

Get Club Mass Evolution™

and Begin Your Life Evolution Today

Club Mass Evolution - A Muscle Mass Building Club Training Program

Download the Club Mass Evolution Immediately

for just $74.99

Club Mass Evolution™ includes:
  • Club Mass Evolution™ - A Muscle Mass Bulding Club Training Program40 Club Exercises, explained in over one hour of video instruction.
  • 3 Months of Workouts, carefully programmed to pack on the muscle.
  • Introductory Training Concepts Video: This introductory video gives all you need to move forward safely and effectively.
  • A full Course Manual that lays out each step of the program so you can be sure to make the most of it.
  • Mind Set Prep Manual is a total Mindset Prep Workbook that covers all those ‘reasons why’ for intense personal transformation.
  • Warm-Up Routines to prepare your body for intense effort.
  • Cool-Down Compensatory Routines to prevent tightness from all that muscle growth.
  • Follow Along Videos that will allow you to plug and play your training.
  • Lifetime Club Mass Evolution™ Membership entitling you to periodic bonuses and free updates for life.
  • Club Mass Evolution™ Bonuses includes the Club Mass Evolution™ Nutritional Start-up Guide and Breakfast of Champions Video.

Here’s what others are saying about their own Mass Evolutions:

“A true mental and physical paradigm shift. I have personally trained with this man, and he knows what he is talking about. He truly walks the talk. This is truly a steal. Grab this up right now and get started! Your mind and your body will thank you….”
Mary Everhart, Firefighter/Paramedic

“At the end of the first month of Club Mass Evolution and man oh man, I was like a whole different person. My Tennis was better, my music playing was better, you name it and it was better….. I should note though, the gains I made in the one month stuck. I did not lose any tone or strength or anything. My girlfriend was really impressed, she thought I would deflate a little, but I haven’t.” ~
Sam C.

“Clubs are now my true love when it comes to any kind of free weight training system and the Club Mass Evolution was a truly enlightening and fabulously fun way to get trained in them, thanks to Shane Heins of Dare To Evolve.”
Natalie G., Actor

“So far, really enjoying the Club Mass Evolution. I’m using it with a small group of women who have worked with me for several months and are familiar with clubs – but unfamiliar with the volume. Two of them are in their seventies!”
Jolie K.

“I met Shane at a CST Certification seminar in 2009 and was impressed with his passion and knowledge. Don’t let the down-to-earth, “nice guy” shtick fool you. Shane is hardcore, but he balances that intensity with a sophisticated and intelligent approach in training. Having gained 8 lbs of lean body mass, a visual muscular development throughout my entire body (but mostly in the arms, shoulders, back, and thighs) and a decrease in bodyfat contributing to a slightly leaner midsection, the Club Mass Evolution fulfills its claims, and that’s a rare thing these days. Especially when it comes to muscle gain products.
It is also very simple to follow. It’s plug and play, and there is no guesswork involved. You just follow the program and do the work when you’re supposed to. No need to figure anything out or customize your program. It’s action-oriented.
And it is, without question, one of the highest quality products and best values that I’ve seen in awhile. Explicit attention to detail has been paid to every aspect of this product and Shane went above-and-beyond the status quo in terms of professionalism and overall product quality. I challenge you to find a fault with this program.The Club Mass Evolution is so good that it leaves me wishing there was more. If we can expect programs of this caliber in the future, then I’m definitely looking forward to the next one!”
John Sifferman, CST, NSCA, and Club Mass Evolution User

“Hi Shane,
As I went through your program to check the consistency of the downloads and I must congratulate you for the quality in format and content that you have provided.
I’m glad I did not start any other program yet because I feel that your program is really what I was looking for to address my number one concern: MASS.
My girlfriend, after seeing your videos and some of your talks on youtube, has decided to return P90X and get into the Club Mass Evolution confident that she will also loose some weight in the process and achieve a strong, healthier and defined body.
Marco G.

“Shane, I just want to let you know that I purchased Club Mass Evolution this morning…OMG the quality is just stellar! The videos are a joy to watch, the breakdowns are simple and perfect. I am euphoric (but you probably couldn’t tell). Even if I can already do half of these exercises, the explanations and walk through are worth their weight in gold. You should be very proud; this is a first class project.”
Julia Barron Steiner, NSCA Certified Personal Trainer

“Quite possibly on of the best evolutions you could ever ask for!! Club Mass Evolution is awe inspiring. I love the presentation! Shane, you have created a gem. I don’t think most people understand how great it is. I am beside myself to see this come to fruition.”
Woody Brister, CST Coach/TACFIT Instructor

Team USA, World Martial Arts Games

“After working with Shane and the Club Mass Evolution, I am, physically, in the best shape of my life. Much better shape even when I was training for the Olympics.”
Geoff Hodgson, Former Canadian National Rowing Team Member

2004 Olympic training camp

“Well, the end has come. What a great program, Shane! I thoroughly enjoyed every step. It is so intelligently designed for body and mind. The mantras keep me on track, keep me focused. The warm-ups and cool downs compliment the specific exercises of each cycle. The flow of Club training is just plain fun and exciting! I always look forward to my workouts. And as such, I’m a bit sad that Club Mass Evolution is finished. But now I’m on to the next step of learning more about what CST can bring to my life, with an incredible foundation built for me with Club Mass Evolution.”
Sarah D., Edmonton, Alberta

“Cool! Just finished a Hi day on Club Mass Evolution -very stimulating!!! My shoulders, lats, tris, chest hips legs and chest are becoming impressive! Pants are bigger in the waist, smaller in the legs. Best of all, more flexible and feel more rooted during Kung Fu practice!”
Dr. Peter R., Alaska

“Shane, I have wanted to say this for a while. I really like your stuff. Club Mass Evolution was just awesome. Your instruction is perfect. The light background really makes it easy to see the movements also. Now Hero?! That looks really fun and cannot wait to start it. Great job Shane!!”
Steve R.

“Shane coached me through two of the most difficult training programs I have ever undertaken in my life.  I went from a guy that was not training consistently or at all, to one that trained for months and became a TACFIT and CST instructor.  I did the work yes, but Shane provided the road map to where I wanted to go.  Now with Club Mass Evolution, he’s put himself in a position to do for everyone, what he did for me.  Club Mass Evolution is the road map many people need or are looking for to fulfill their fitness goals.  It provides a comprehensive and detailed program that anyone from the beginner, casual athlete, or professional trainer can benefit from.  Shane, you don’t need to wear a badge and a gun to be of service to others.  Club Mass Evolution is an excellent program and it’ll help a lot of people.  Good work.”
Mike R. , CST/TacFit Instructor

NYPD Detective

Click below to download Immediately

for just $74.99

Club Mass Evolution is a download-only digital product. Nothing will be shipped to you. Clubs are sold separately. The Course Manual is delivered as a PDF ebook that can be opened with the free Adobe Reader, found on most computers. The Instruction Videos are in iTunes video format and can be played on PC and Mac computers as well as portable devices, such as iPods.


About Clubs – If you are not sure where to purchase Clubs or what size you need- check out my Clubs Page and you’ll find all the answers you need there.

Have Questions? Check out our FAQ’s or if you need more assistance, please feel free to Contact me.

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