Get ready for more shrinkflation

Get ready for more shrinkflation

This is something you’ve probably noticed before even if you didn’t know the name for it. If you’ve ever gone to the store to buy a favorite product and found yourself wondering ‘Did this get smaller?‘ they you already know what shrinkflation is. Now that inflation is hitting 40-year highs, you’re likely to notice a lot more of it.Producers of branded products only have a few choices when faced with inflation. They can raise their prices for the same sized item or they can shrink the contents and charge you the same amount. That latter is shrinkflation and it’s a common way to deal with price pressure. The Washington Post ran a story about this last summer was inflation was only about half of what it is now.
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